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NTIS 바로가기Industry promotion research = 산업진흥연구, v.8 no.4, 2023년, pp.1 - 15
김익수 (대전대학교 융합컨설팅학과) , 현병환 (대전대학교 융합컨설팅학과)
This study was conducted from May 10th to 30th, 2023 to confirm the relationship between advertisement irritation, privacy concerns, personalized marketing, and social influence of brand customized advertisements on advertisement avoidance and brand loyalty targeting the MZ generation. The following...
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