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Fashion & textile research journal = 한국의류산업학회지, v.25 no.5, 2023년, pp.643 - 650
뤼신팅 (호남대학교 뷰티미용학과) , 나윤영 (호남대학교 뷰티미용학과)
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This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Provin...
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