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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.9 no.6, 2023년, pp.453 - 459
김운한 (선문대학교 미디어커뮤니케이션학과) , 정현주 (가톨릭관동대학교 광고홍보학과)
This study analyzed the creative properties of public service advertisements and public content in outdoor advertising. The results of a case analysis focusing on outdoor advertisements for fundraising are as follows. First, government ministries were mainly found as advertisers. Second, most of the...
Jimenez-Marin, G., Elias Zambrano, R.,?Galiano-Coronil, A., & Ravina-Ripoll, R. (2020).?Food and beverage advertising aimed at Spanish?children issued through mobile devices: a study?from a social marketing and happiness?management perspective. International Journal of?Environmental Research and Public Health, 17(14), 5056. https://doi.org/10.3390/ijerph17145056
Han, M. J., Lee, Y., & Kim, H. J. (2005). The?analysis of the changes in the issues of Korea's?public campaigns from 1945 to 2003. The Korean?Journal of Advertising & Public Relations, v.7, no.1, pp.239 - 275
Shim, S. W. & Shin, I. G. (2007). A Study on the?Effectiveness of Subway Monitor Television?Advertising. The Korean Journal of Advertising &?Public Relations, 9(2), 7-32.
Wilson, R. T., & Casper, J. (2016). The role of?location and visual saliency in capturing attention?to outdoor advertising: How location attributes?increase the likelihood for a driver to notice a?billboard ad. Journal of Advertising Research,?56(3), 259-273. DOI: 10.2501/JAR-2016-020 Published 1 September 2016
Pae, J. K. & Cho, S. S. (2017). The Study of?Government Advertising as a Public?Communication - Focus on the Advertisements of?Roh Moo-Hyun, Lee Myung-Park, Park Geun-Hye?Government. Korean Journal of Journalism &?Communication Studies, 61(5), 434-456. 61(5), 434-456. https://doi.org/10.20879/kjjcs.2017.61.5.014
Singhal, A., Wang, H., Rogers, E. M., Rice, R. E., &?Atkin, C. K. (2013). The rising tide of?entertainment-education in communication?campaigns. Public communication campaigns, 4th.?Edition, 321-333.
Cutlip, C., Center, A. H., & Glen, M. Broom, (1985).?Effective public relations. New Jersey: Prentice Hall Inc
Heiser, R. S., Sierra, J. J., & Torres, I. M. (2008),?Creativity via Cartoon Spokespeople in Print Ads:?Capitalizing on the Distinctiveness Effect, Journal?of Advertising, 37 (4), 75-84. https://doi.org/10.2753/JOA0091-3367370406
Seliger, M. (2008) Visual Rhetoric in Outdoor?Advertising, in Durling, D., Rust, C., Chen, L.,?Ashton, P. and Friedman, K. (eds.), Undisciplined! - DRS International Conference 2008, 16-19,?Sheffield, United Kingdom.
Gudykunst, W. B. (1997). Cultural variability in?communication. Communication Research, 24(4), 327-343. https://doi.org/10.1177/009365097024004001
Kim M. J. & Kim, T. E. (2023). A Study on the?Factors Influencing the Satisfaction and Continued?Use Intention of the Subscription Economy Service:?Focusing on Use Motivations, Platform & Service?Characteristics. The Journal of the Convergence on?Culture Technology. Vol. 9, No. 5, pp.535-542.?http://dx.doi.org/10.17703/JCCT.2023.9.5.535
Seo, S. H. (2020). Exploratory Study on?Consumer's Hedonic Value for Retail Advertising?and Marketing Plans: Based on In-depth Interview?on Consumer's Shopping Experience. International?Journal of Advanced Culture Technology, Vol.8 No.1 13-18.?
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