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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.10 no.1, 2024년, pp.539 - 549
최염 (부경대학교 미디어커뮤니케이션학과) , 남인용 (부경대학교 미디어커뮤니케이션학과)
This study employed text mining techniques like frequency analysis, word clouds, and LDA topic modeling to assess consumer satisfaction and dissatisfaction with Hyundai Motor Company in the Chinese market, compared to brands such as Toyota, Volkswagen, Buick, and Geely. Focusing on compact vehicles ...
DENG SHU SHAN, "The Effect of Space?Branding Components on Automotive Brand?Flagship Store Space Design-Focus on Chinese?automobile store-," master's thesis at Hanyang?University Granduate School, 2023.
SUV Car Network, "www.cnsuv.com," 2023.
Wang Zhenxing and Jeong Sanghoon, "Analysis?of 20's Chinese Consumers' Preference and?Purchasing Intention for Automobiles through?Comparing with Korean Consumers'- Focusing?on Hyundai Automobile -," Journal of Integrated?Design Research, Vol. 13, No. 1, pp. 55-65, 2014.
Zang Ji, "A Study on Hyundai Motor's?International Marketing Strategy- Focusing on?the Chinese Market -," master's thesis at?Kangnam University Granduate School, 2023.
Hyun In-Gyou and Park So-Jin, "The Analysis?of Chinese Consumer's Automobile Attribute?Selection," Journal of Distribution and?Management Research (JDMR), Vol. 14, No. 4,?pp. 187-204, 2011.
Yang Mengqiu, "A Study of the Satisfaction and?Repurchase Intention of Chinese Consumers to?Korean Automobiles-Focusing on Hyundai and?Kia Automobile-," master's thesis at Hanyang?University Granduate School, 2018.
Chen Wang and InKu Lee, "A Comparative?Study on Influence of Korean Automobile?Satisfaction between Korean and Chinese?Customers: Focusing on Hyundai & Kia?Automobile," Journal of CEO and Management?Studies, Vol. 17, No. 2, pp. 89-108, 2014.
Jang Rho Lee and Miok Kim, "An Empirical?Study of the Influence of Automobile Attributes?on Overall Satisfactions, Repurchase Intentions,?Recommendation Intentions: Focusing on Chinese?Consumers," Korean Academy Of International?Business Management, Vol. 14, No. 1, pp. 19-54,?2010.
Kim Wonjong, Gantumur Khongorzul and Kim Youngchul, "The Effects of Product Attributes?Repurchase Intention for Chinese Consumers:?The Moderating Role of After-Service Level,"?Journal of the Korean Entrepreneurship Socieity?(JKES), Vol. 15, No. 4, pp. 70-86, 2020.
XU ZHILEI, "A Study on Automobile?Satisfaction Based on Chinese Consumers'?Hyundai Brand Familiarity Differences," master's?thesis at Suwon University Granduate School,?2016.
CAO MENG, "A Study On The Advance?Strategy of the Korean Automobile Industry Into?the China Market," master's thesis at?Chungwoon University Granduate School, 2013.
Chen Leixin, "A Study on Consumer's?Preference of Chinese Automobile Market,"?doctor's thesis at Silla University Graduate?School, 2020.
Zhang Yu, "A study on the industrial?competitiveness Analysis of Korea Automobile?Industry in China market," master's thesis at?Yeungnam University Granduate School, 2010.
J. M. Lee, J. H. Lee and M. J. Kim, "A Study?on Perception of Ski Resort Using Big Data?Analysis," The Korean Journal of Physical?Education, Vol. 56, No. 4, pp. 415-430, 2017.
J. S. Kim, "A Study on the Perception of?Fashion Streaming Service Using Text Mining?Analysis: Focused on PROJECT ANNE," Journal?of Fashion Design, Vol. 18, No. 1, pp. 107-118,?2018. DOI : 10.18652/2018.18.1.7
Jiu Park, Sung Hee Jung, Hana Park and Kyu?Yon Lim, "An Analysis of Research Trends on?Personalized Learning: Using TF-IDF, LDA?based Text Mining," The Korean Journal of?Educational Methodology Studies, Vol. 34, No. 4,?pp. 711-739, 2022.
Yun Ho-Min and CHOI KYUWAN, "A Study?on Restaurant Selection Attribute & Satisfaction?Using Sentiment Analysis : Focused on On-line?Reviews of Foreign tourist," Korean Journal of?Hospitality and Tourism, Vol. 30, No. 6, pp.?99-117, 2021.
D. M. Blei, "Probabilistic topic models,"?Communications of the ACM, Vol. 55, No. 4, pp.?77-84, 2012. DOI : 10.1145/2133806.2133826
Nahm CH, "An Illustrative Application of?Topic Modeling Method to a Farmer's Diary,"?CrossCultural Studies, Vol. 22, No. 1, pp. 89-135,?2016.
Hye In Jo, Jin Woo Kim and Bong Gyou Lee,?"A Study on Research Trends of Blockchain?Using LDA Topic Modeling: Focusing on United?States, China, and South Korea," Journal of?Digital Contents Society, Vol. 20, No. 7, pp.?1453-1460, 2019. DOI : 10.9728/dcs.2019.20.7.1453
Cai Mengyu and Zhou Jian, "Car House does?the right thing, not the easy thing," Business?management, Vol. 8, pp. 61-65, 2023.
Wei Zhao and Heonyong Jung, "The Analysis?on the Recyclability of Shenlong Automobile?Company in China using SWOT Technique,"?The International Journal of Advanced Culture?Technology(IJACT), Vol. 10, No. 3, pp. 146-155,?2022.
Han Cheng, "A Study on the Cause of?Sluggish Sales of Korean Automobile to China,"?master's thesis at Daegu Catholic University?Granduate School, 2023.
Wang Yuan, "A Study on Export Trade of?Korean Automobile Industry in Chinese?Automobile Market," master's thesis at Kunsan?National University Granduate School, 2019.
Youjung Shin, Junho Choi and Sung Woo Kim,?"A Sentiment Analysis of Customer Reviews on?the Connected Car using Text Mining: Focusing?on the Comparison of UX Factors between?Domestic-Overseas Brands," The journal of?Convergence on Culture Technology (JCCT),?Vol. 9, No. 4, pp. 517-528, 2023.
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