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NTIS 바로가기한국전자통신학회 논문지 = The Journal of the Korea Institute of Electronic Communication Sciences, v.19 no.1, 2024년, pp.257 - 266
문수지 (대진대학교 문예콘텐츠창작학과)
This study explored the determinants that influence purchase intention in online shopping based on augmented reality applications. The main results are discussed focusing on hypotheses as follows. First, interactivity had a positive effect on psychological ownership. Second, interactivity had a posi...
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