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지속 가능 럭셔리 마케팅의 메시지 프레이밍이 브랜드 평가에 미치는 영향
Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.32 no.1, 2024년, pp.1 - 16  

이은정 (국민대학교 의상디자인학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable ...

주제어

#럭셔리 패션   #지속 가능 마케팅   #메시지 프레이밍   #지각된 메시지 효과성   #지속가능 브랜드 이미지  

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