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한복에 대한 인식과 추구혜택이 한복 구매행동에 미치는 영향
The Influence of Perception and Benefits Sought from Hanbok on Purchasing Behavior

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.48 no.2, 2024년, pp.269 - 281  

서서영 (충남대학교 의류학과) ,  이정순 (충남대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study analyzed the influence of consumers' perceptions and benefits sought from Hanbok on purchasing behavior. Selection criteria and purchase intentions were used to study Hanbok purchase behavior. Data were collected from 332 female respondents between the ages of 20 and 50 using questionnair...

주제어

#한복 구매의도   #한복 선택기준   #한복에 대한 인식   #한복 추구혜택  

참고문헌 (30)

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    crossref

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    원문보기 상세보기 crossref

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