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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.48 no.2, 2024년, pp.269 - 281
서서영 (충남대학교 의류학과) , 이정순 (충남대학교 의류학과)
This study analyzed the influence of consumers' perceptions and benefits sought from Hanbok on purchasing behavior. Selection criteria and purchase intentions were used to study Hanbok purchase behavior. Data were collected from 332 female respondents between the ages of 20 and 50 using questionnair...
Cho, S. M. (2022, September 12). 낡은 전통? "한복은 힙하다"... '블랙핑크' 한복 디자이너를 만나다 [Old tradition??"Hanbok is hip"... Blackpink meets Hanbok designer]. The?Segye Times. https://www.segye.com/newsView/20220910512576?OutUrlnaver
Cho, W.-H., & Kim, M. (2010). Research on consumer recognition of Korean traditional costume, Hanbok. Journal of?the Korean Society of Costume, 60(2), 130-143.
Choi, E.-Y. (1999). A study of the effective factors on the consumer's adoption of casual Hanbok: Focused on the perceived risk and product expressive self-image. Journal of the?Korean Society of Costume, 42, 43-58.
Choi, I.-R., & Hong, K.-H. (2009). A study on male and female?college students' view of Hanbok. 생활문화연구 [Journal of?Research on Life Culture], 23(2), 61-74.
Choi, Y. M., & Cho, H. S. (1989). 한복의 구매행동 및 구매요인에 관한 분석연구: 서울시내에 거주하는 주부를 중심으로 [An analysis study on the purchase behavior and factors?of Hanbok: Focusing on housewives in Seoul city]. Journal?of the Korean Society of Costume, 13, 135-150.
Han, H. J., & Kim, M. S. (2014). Pursued images and color preferences as determined by mountain gear benefits sought.?Journal of Korean Society of Design Culture, 20(3), 667-682.
Hwang, J.-S. (2010). The effects of fashion innovativeness and?national identity on Korean image clothing preferences.?Journal of the Korea Fashion & Costume Design Association, 12(3), 17-31.
Hwang, J.-S., & Ha, J. (2010). The effects of Korean image?benefits sought on Korean image associations and clothing?preferences. Journal of Korean Traditional Costume, 13(3),?77-93.
Jang, Y. J. (2020, November 27). 아이돌의 한복 "전 세계적으로 가장 힙한 문화" [Idol's Hanbok "Hipest culture in the?world"]. Aju Business Daily. https://www.ajunews.com/view/20201126105055082
Jeong, H., & Lee, E. (2018). A case study on the new paradigm?of Hanbok since 2010. Journal of Korean Traditional Costume, 21(4), 97-108. https://doi.org/10.16885/jktc.2018.12.21.4.97
Jeong, I. H., Choi, S. H., & Kang, S. C. (1997). The consciousness of Korean urban women for wearing Han-Bok, the?Korean traditional dress: In the areas of Seoul, Taejeon and?Pusan. Journal of the Korean Society of Costume, 35, 253-264.
Joo, D. (2017). Individual practice of tradition and the maintenance of traditionality through the medium of Hanbok: A?case study of a Hanbok club. Korean Journal of Folks, 41,?199-230. https://doi.org/10.35638/kjfs..41.201712.008
Kang, Y.-R., Kim, M. Y., Kim, M.-J., Kim, H.-Y., Jeon, H. S., &?Yoo, H. (2023). Hanbok Report 2021. Korea Craft & Design?Foundation. https://www.kcdf.or.kr/brd/board/334/L/menu/256?brdTypeR&bbIdx7107
Kim, J. H. (2012). A study of traditional Hnbok exploration of?the consumer information and purchase consciousness?through internet community [Unpublished master's thesis].?Sungshin Women's University.
Koo, M.-J. (2000). A study on the evaluative criteria and brand?image through the benefit segmentation of consumers of?jeans [Unpublished master's thesis]. Yonsei University.
Kweon, S. A., Choi, J. M., & Lee, E. K. (1998). A study on the?actual state of wearing Korean traditional clothes and?purchasing factor. Korean Journal of Human Ecology, 7(1),?129-138.
Lee, E. H. (2018). A qualitative research about the Hanbok?rental experience of millennial generation [Unpublished?master's thesis]. Sungkyunkwan University.
Lee, H. K. (2018, October 26). "전통한복 규정 필요" vs "개량한복 다양성도 존중해야" 충돌 [Conflict between "Requiring regulations on traditional Korean clothes" and "Respecting diversity in modernized hanbok"]. Nesspim. https://www.newspim.com/news/view/20181025000524
Lee, H.-N., & Han, S.-H. (2006). A study on the difference?between Korean and Japanese college student's recognition?of their traditional costume. Journal of the Korean Society?of Clothing and Textiles, 30(4), 623~632.
Lee, J.-W., & Rha, S.-I. (2001). A study of consumer's value?and clothing purchasing behavior on the modernized Hanbok. Journal of the Korean Society of Costume, 51(8), 13-24.
Lee, M.-S., & Suh, S.-Y. (2011). A study on knitwear image?preference and purchasing behaviors by benefit sought in?clothing of male university students. Journal of the Korea?Fashion & Costume Design Association, 13(4), 51-67.
Lim, Y. J., & Ryou, E. J. (2001). A study of the effective factors?on the purchase intention of Saenghwal-Hanbok: Focused?on the clothing image, benefit sought and perceived risk.?Journal of the Korean Home Economics Association, 39(6),?123-133.
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Shim, J.-Y., & Kim, Y.-S. (2003). Casual Hanbok's image according to wearing situation and purchasing intention.?Journal of the Korean Society of Costume, 53(3), 155-163.
Shin, Y. L. (2021, April 20). '한복교복' 도입 원하는 중.고등학교 25개교 공모...다양한 찬반 의견 등장 [25 middle and?high schools that want to introduce "Hanbok school uniform" are public contest...Various pros and cons appear].?CIVICNEWS. http://www.civicnews.com/news/articleView.html?idxno31508
Yim, H. W. (2015, September 25). 2030 "한복은 멋진 나들이?옷"...SNS 열기 타고 한복산업 기지개 [2030 "Hanbok is a?great outing clothes"...The Hanbok industry expands on?social media fever]. Hankyung. https://www.hankyung.com/news/article/2015092592441
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