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Visual and Verbal Presentations of Haptic Information in Online Fashion Stores and Consumers' Imagery Information Processing 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.48 no.1, 2024년, pp.172 - 191  

Tae-Youn Kim (Dept. of Fashion and Clothing, Seowon University) ,  Yoon-Jung Lee (Dept. of Home Economics Education, Korea University)

Abstract AI-Helper 아이콘AI-Helper

This study investigated how the visual and verbal presentation format of haptic information on apparel products in online stores affects consumers' imagery information processing. This includes the quantity and vividness of mental imagery, the ease of evoking mental imagery, and the evocation of ima...

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