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NTIS 바로가기사물인터넷융복합논문지 = Journal of internet of things and convergence, v.10 no.2, 2024년, pp.137 - 148
이상호 (목포대학교 스마트비즈니스학과) , 조광문 (목포대학교 컴퓨터학부)
The purpose of this study is to determine how the use of retailtech technology affects consumers' purchase intention. Furthermore, this study aims to investigate the mediating effects of technology usefulness and ease of use on this influence relationship and whether experiential marketing moderates...
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