[논문]The Impact of Crisis on Consumers' Value Systems -Psychological Pathways to Sustainable Behavior-

Hongjoo Woo; Daeun Chloe Shin; Sojin Jung; Byoungho Ellie Jin

doi:10.5850/jksct.2024.48.3.433

[국내논문] The Impact of Crisis on Consumers' Value Systems -Psychological Pathways to Sustainable Behavior-

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.48 no.3, 2024년, pp.433 - 450

Hongjoo Woo (Dept. of Clothing & Textiles, Yonsei University) , Daeun Chloe Shin (Dept. of Human Development and Consumer Sciences, Cullen College of Engineering, Division of Technology, University of Houston) , Sojin Jung (Dept. of Clothing & Textiles, Kyung Hee University) , Byoungho Ellie Jin (Dept. of Textile and Apparel, Technology and Management, North Carolina State University)

Abstract ▼ AI-Helper

Through the recent pandemic, this study examined the theory of awe, which explains that external crises affect people's value systems and consequential behaviors. During the pandemic, some consumers expressed a growing interest in equity, while others pursued the consumption of materialistic items, such as luxurious fashion goods. According to the theory of awe, both of these phenomena could be coping responses to the crisis. Based on this, we attempted to understand the psychological processes behind the pandemic's effect on these two different consumers value systems thereby influencing sustainable consumption intentions: one through the new ecological paradigm (NEP) that emphasizes consumers' increased consciousness, and the other through materialism that emphasizes consumers' self-centered side. The results obtained from a survey of 382 U.S. consumers revealed that the degree of pandemic experience increased consumers' NEP and materialism, which also increased their economic and ethical CSR expectations. These CSR expectations then enhanced consumers' sustainable consumption intentions. As sustainable consumption and CSR are important agendas for the fashion industry, this study will provide useful insights for researchers and practitioners in the fashion field.

Keyword

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용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

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