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[국내논문] 사이즈 추천 서비스의 지속사용의도에 관한 연구 -기대일치모형의 적용과 친숙성의 조절효과를 중심으로-
A Study on the Continuance Intention of Size Recommendation Services -Focusing on the Application of Expectation-Confirmation Model and the Moderating Effect of Familiarity-

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.48 no.2, 2024년, pp.350 - 366  

서상우 (전주대학교 패션산업학과)

Abstract AI-Helper 아이콘AI-Helper

This study aimed to clarify the continuance intention of users of size recommendation services. The expectation-confirmation model framed the analysis of the 180 data points collected. The analysis determined the mediating effects of perceived usefulness and satisfaction on the relationship between ...

Keyword

참고문헌 (69)

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