최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기병원경영학회지 = Korea journal of hospital management, v.29 no.2, 2024년, pp.18 - 36
김수정 (호인)
This study delved into the complex nature of medical services as experience goods and trust services, investigating the profound impact of online word-of-mouth on medical consumers' decisions to visit hospitals. Considering the restrictive legal framework for medical advertising, consumers are incre...
Min cheol Kim, Dong cheol Lee. Influence and extending effect on Healthcare Service by Information Communication Technology : Focused on Internet Technology for dissolution planning of Information Inequality between physician and patient. Korea Internet Electronic Commerce Society. 5(2); 29-46. 2005.?
Seo Gyu-hoon. A study on the impact of word-of-mouth on medical consumers' hospital evaluation and satisfaction: Focusing on the relationship between word-of-mouth recommenders and medical consumers. Doctoral thesis in business administration, Kyunghee University. 2004.?
Ostrom, A., D. Iacobucci. Consumer trade?offs and the evaluation of services. The Journal of Marketing. 59(1); 17-28. 1995.?
Seok ju Kim. A study on the impact of word-of-mouth communication on decision-making when using medical services. Master's thesis, Department of Health Administration, Inje University. 2007.?
Leung, M. M. S. Business Strategy of New Age Business from Old to New-the Social Commerce Approach (Master's thesis). Waseda University. 2012.?
Beltramini, R. F. Professional Service Referrals :A Model of Information Acquisition. Journal of Services Marketing. 3; 35-43. 1989.?
Park Jeong-woo, Song Pil-soo. A Study of Tourism Industry's SNS Marketing Activity Effect on Brand Awareness, Brand Image, Corporate Image and Purchase Intention. Korea Tourism Research Society 29(7); 225-239. 2015.?
Seung woo Lee. It is difficult to run a hospital or clinic due to one line of malicious comments. Medical Association Newspaper 2021.11.06. www.doctorsnews.co.kr?
Ahn Jeong-jun. 364 days a year, This man is between hospitals, and his health insurance is leaking through medical shopping. Money Today. 2022.09.09. www.news.mt.co.kr.?
Lee-Ju Kang, Sang-Hyup Lee. A Study on the Degree of Importance of Medical Service Sector and Consumer Satisfaction of Service Quality 1997; 21(11); 36-40.?
Kyung Hee Kim. A Study on the Health Care Service Marketing Strategy. Korean Society of Business Management. 1999; 10: 269-281.?
Donabedian, A. The definition of Quality and Approaches to its Assessment. Vol1. Explorations in Quality Assessment and Monitoring, Health Administration. 1980?
Yoo, Seung-heum. Hospital Management Theory and Practice. soomoonsa. 1998?
Park, Hee-ja, and Kang, Seok-jung. A Study on Healthcare Service Satisfaction by Oral Communication Type. Scientific Research in Marketing. 2000; 6; 313-337.?
Choi, Ji-eun, Kim, So-dam, and Kim, Hee-woong (2018). An analysis of the impact of the emotional level of medical service reviews on hospital evaluation. Korea Management Information Society. 2018; 20(2): 111-137.?
Parasuraman, A., Zeithaml, V. A. & Berry, L. L. A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing. 1985; 49: 41-50.?
Gyu-yeol Lee. Analysis reported that 75% of patients are hospitalized. Donga Ilbo. 2024.4.1. www.donga.com?
Whyte Jr. W. H. The web of word of mouth. Fortune. 1954; 50(5): 140-143.?
Arndt, J. Role of Product-related Conversation in the Diffusion of a New Product. Journal of Marketing Research. 1967; 4(3): 291-295.?
Aaker, D. A,. & Myers, J. G. Advertising Management, 2nd ed, Ennglewood Cliffs, N,J: Prentiice-Hall. 1982.?
Richins, M. L. Word of mouth communication as negative information. ACR North American Advances. 1984.?
Chatterjee P. Online Review: do Consumers Use Them?. Advances in Consumer Reserach. 2001;28(1): 129-133.?
Bickart, B. & Schindler, R. Internet Forums as Influential Sources of Consumer Information. Journal of Interactive Marketing. 2001; 15(3): 31-40.?
Taehyung Kim, liver type. Word-of-Mouth Communication: A Review of the Literature and Issues. Global Management Research. 2013; 25(1): 17-41.?
Bristor, J. M. Enhanced Explanations of Word of Mouth Communications: The Power of Relationships. Research in Consumer Behaviour. 1990; 4: 51-83.?
Zan Mo, Yan-Fei Li, Peng Fan. Effect of Online Reviews on Consumer Purchase Behavior, Journal of Service Science and Management. 2015; 8(3): 419-424.?
Lee, H. S., & Lyi, D. R. A study on the effects of online postscript as word of mouth. Journal of Public Relations. 2004; 8(2): 234-268.?
Park Hyun-hee, Jeon Joong-ok. Consumer Attitude Effect of Online Two-Sided Word of Mouth on Message Framing: Moderating Mindset Types and Mediating Effect of Review Trust. Journal of Consumer Studies. 2016; 27(3): 103-124.?
Yang So-young. A Study of Third-Party Effects by Internet Comment Attributes and Types: Focusing on the effects of Sunple. Master's thesis, Graduate School of Journalism, Korea University. 2011.?
Jung Ok-kyung, Park Chul. An analysis of the characteristics of oral information affecting the online word-of-mouth view of medical service products. Commodity Studies. 2018; 36(3): 41-48.?
Cacioppo, J. T., W. L. Gardner, and G. G. Berntson. Beyond bipolar conceptualizations and measures: The case of attitudes and evaluative space. Personality and Social Psychology Review. 1997; 1(1): 3-25.?
Nara Kim, A Study on the Effect of Neural Bias, Negative Bias, on the Spread of Online Reputation. Korea Society for Intelligent Information Systems 2014; 11: 203-208.?
Rozin, P., and Royzman, E. B. Negativity bias, negativity dominance, and contagion. Personality and social psychology review. 2001; 5(4): 296-320.?
Yaoziyan, Chernyaeva Olga, Hong Tae-ho. The Impact of Emotional and Informational Characteristics on the Usefulness of Online Reviews Using Big Data Analytics. The Korea Society of Management information Systems. 2021; 298-297.?
Baumeister, R, F., Bratslavsky, E., Finkenauer, C., and Vohs, K. D. Bad is stronger than good. Review of general psychology. 2001; 5(4): 323-370.?
Lee, Hyun-Sun, and Lee, Dae-Yong. A study on the effectiveness of online testimonials as word of mouth. Public Relations Studies. 2004; 8(2): 234-268.?
Jeon Seong-ryul, Kim Gyeong-ho (2012). The impact of online two-sided word of mouth on consumers' brand attitude. Marketing Research. 27(1); 45-66.?
Smith, R. E. & Lusch, R. F. How advertising can position a brand. Journal of Advertising Research. 1976; 16(1): 37-43.?
Marquez F. T. Advertising content: Persuasion, information or intimidation? Journalism Quarterly. 1977; 54(3); 482-491.?
Park D. & Lee J. eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications. 2008; 7(4); 386-398.?
Barger, V.A., Peltier, J.W. and Schultz, D.E. Social media and consumer engagement: A review and research agenda", Journal of Research in Interactive Marketing. 2016; 10(4): 268-287.?
Myung Joo Ku. The Effect of Product Attribute and Active Choice on Diversity in Multiple Selection. Seoul Hankuk University of Foreign Studies. 2015?
Huang, L.-S., Chou, Y.-J. and Lan, I.-T. Effects of perceived risk, message types, and reading motives on the acceptance and transmission of electronic word-of-mouth communication. Contemporary Management Research. 2007; 3(4); 299-312.?
Voss, K.E., Spangenberg, E.R. and Grohmann, B. Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research. 2003; 11: 310-320.?
Willemsen, L.M., Neijens, P.C., Bronner, F. and de Ridder, J.A. Highly recommended!" The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication. 2011; 17(1): 19-38.?
Sujung Kim, Junyong Kim. Differential effects of online word-of-mouth about attractive and one-dimensional Kano attributes on hospital selection. The Korean Society Of Hospital Administration. 2022; 27(3): 1-14.?
Freya De Keyser, Nathalie Dens and Patrick De Pelsmacker. Don't be so emotional! How tone of voice and service type affect the relationshipbetween message valence and consumer responses to WOM in social media. Online Information Review. 2017; 41(7): 905-920.?
Junyong Kim, Pranjal Gupta. Emotional expressions in online user reviews: How they influence consumers' product evaluations. Journal of Business Research. 2012; 65: 985-992.?
Ryu, Hyun-joo. A study on the effect of review type and direction in online oral warfare and web type on credibility and deliverability, which are characteristics of oral tradition. Master's Thesis, Department of Business Administration, Pusan National University. 2012.?
Cho Yeom. The Effect of Online Word of Mouth Direction and Type on Purchase Intent: Considering the Moderating Effect of Brand Awareness and Adjustment Focus. Doctoral dissertation, Business Administration, Gyeongsang University. 2015.?
Kano. N., Seraku. N., and Takahashi. F.(1984). Attractive Quality and Must-be Quality. The Journal of the Japanese Society for Quality control. 14(2);.39-48.?
Baek Young-Sun. A Study on Kiosk Service Quality Attributes Using Modified IPAs: Focusing on Fast Food Restaurants. Master's Thesis, Department of Hotel and Tourism Management, Sejong University. 2020.?
Sujung Kim, Jun-Yong Kim, and Jun-Bae Kim. A Study on the Factors of Hospital Choice of Medical Consumers Using the Kano Model and the Timko Model. Journal of the Korean Society of Hospital Management. 2018; 23(4): 40-52.?
Donabedian, A. The Quality of Care: How can it be accessed?. Journal of the American Medical Association. 1988; 260(12): 1743-1748.?
Oh B, Choi H. The Classification of the Service Quality Elements in the Hospital Using the Kano Model. Journal of the Korean Society of Hospital Management. 2009;14(4):88-102.?
Kyung mok Kim (The) Kano approach to service quality of university hospita [Master's Thesis]. Yeungnam university;2005.?
Timko M. 1993. An experiment in continuous analysis. Center for Quality of Management Journal. 1993; 2(4): 17-20?
Liu, Y. Word-of-mouth for movies: its dynamics and impact on box office revenue.Journal of Marketing. 2006; 70(3): 74-89.?
Kyeong-ae Jang, Sang-hyun Park, Woo-jae Kim. Automatic Construction of a Negative/positive Corpus and Emotional Classification using the Internet Emotional Sign. 2015; Journal of Information Science and Technology 42(4); 512-521.
해당 논문의 주제분야에서 활용도가 높은 상위 5개 콘텐츠를 보여줍니다.
더보기 버튼을 클릭하시면 더 많은 관련자료를 살펴볼 수 있습니다.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.