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NTIS 바로가기Journal of business venturing, v.11 no.5, 1996년, pp.419 - 438
Fladmoe-Lindquist, Karin (Address correspondence to Karin Fladmoe-Lindquist, David Eccles School of Business, University of Utah, Salt Lake City, UT 84112.)
AbstractOver the last 25 years, franchising has exploded internationally. A 1992 survey by the International Franchise Association reported that one-half of the franchisors without foreign units planned to expand internationally, and 93% of those with international operations intended to increase th...
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