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Journal of retailing, v.76 no.3, 2000년, pp.309 - 322
Szymanski, David M. (Texas A&) , Hise, Richard T. (M UniversityCollege Station, TX 77843-4112, USA)
AI-Helper
AbstractAs more e-retailers promise their customers that online experiences will be satisfying ones, understanding what creates a satisfying customer experience becomes crucial. Even though this understanding appears crucial, no studies have examined the factors that make consumers satisfied with th...
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