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NTIS 바로가기The journal of consumer marketing, v.17 no.3, 2000년, pp.233 - 248
McQuitty, Shaun , Peterson, Robin T.
Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market-based on observation of existing Web sites and secondary research - was conducted to provide a springboard for insights regarding consumer use of the Internet...
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