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Information & management, v.38 no.4, 2001년, pp.217 - 230
Moon, Ji-Won (Graduate School of Management, KAIST, 207-43 Cheongryangri-Dong, Dongdaemoon-Gu, Seoul, 130-012, South Korea) , Kim, Young-Gul (Corresponding author. Tel.: +82-2-958-3614)
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AbstractEase of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW).In this study, we introduce playfulness as...
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