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NTIS 바로가기Journal of retailing, v.77 no.2, 2001년, pp.203 - 220
Sweeney, Jillian C (Faculty of Economics and Commerce, University of Western Australia, Perth, WA 6009, Australia) , Soutar, Geoffrey N (Graduate School of Management, University of Western Australia, Perth, WA 6009, Australia)
AbstractValue creation is widely discussed in the practitioner literature and is often a part of organizations’ mission statements and objectives. It is seen by many commentators as the key to long-term success, with Albrecht (1992, p 7) arguing that “the only thing that matters in the...
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