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International journal of consumer studies, v.45 no.4, 2021년, pp.777 - 804
Billore, Soniya (Department of Marketing, School of Business and Economics, Linnaeus University, Vä) , Anisimova, Tatiana (xjö)
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AbstractPanic buying has re‐emerged as a ‘new’ normal consumer behaviour and has become a coping mechanism for real and perceived dangers associated with COVID‐19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly r...
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