$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

Effectiveness of social media marketing in the restaurant industry 원문보기

International journal of research studies in education, v.9 no.7, 2020년, pp. -   

Manalo, Sherly

초록이 없습니다.

참고문헌 (37)

  1. Adler, E (2014). The race among social networks for engagement and time spend has created new winners and losers. Business Insider. 

  2. International Journal of Computer Sciences and Engineering Akram 5 19 347 2017 10.26438/ijcse/v5i10.351354 A study of positive and negative effects of social media on society Akram, W., & Kumar, R. (2017). A study of positive and negative effects of social media on society. International Journal of Computer Sciences and Engineering, 5(19), 347-354. 

  3. Anderson, C. K. (2012). The impact of social media on lodging performance. Cornell Hospitality Report, 12(15), 6-11. 

  4. Assenov, I., & Khurana, N. (2012). Social media marketing and the hospitality industry: Evidence from Thailand. In the Proceedings of the 2012 International Conference on Business and Management (pp. 325-335). 

  5. Bhanot, S. (2012), Use of social media by companies to reach their customers. SIES Journal of Management, 8(1), 47-55. 

  6. 10.4102/sajems.v17i3.492 Bredican, J., & Vigar-Ellis, D. (2014). Smartphone applications-idea sourcing and app development: Implications for firms. South African Journal of Economic and Management Sciences, 17(3), 232-248. 

  7. Tourism Management Perspectives Callarisa 4 73 2012 10.1016/j.tmp.2012.04.005 Harnessing social media platforms to measure customer-based hotel brand equity Callarisa, L., Garcia, J. S., Cardiff, J., & Roshchina, A. (2012). Harnessing social media platforms to measure customer-based hotel brand equity. Tourism Management Perspectives, 4, 73-79. 

  8. Journal of Adverting Research Colliander 51 313 2011 10.2501/JAR-51-1-313-320 Following the fashionable friend: The power of social media weighing publicity effectiveness of blogs versus online magazines Colliander, J., & Dahlen M. (2011). Following the fashionable friend: The power of social media weighing publicity effectiveness of blogs versus online magazines. Journal of Adverting Research, 51, 313-320. 

  9. 10.1016/j.pubrev.2012.04.004 Coombs, W. T., & Holladay, J. S. (2012). The paracrisis: The challenges created by publicly managing crisis prevention. Public Relations Review, 38(3), 408-415, 

  10. CSPOnline. (2016). The importance of marketing in the hospitality industry. Concorida St. Paul. 

  11. Debono, R. (2013). The effectiveness of social media marketing as a branding tool for hoteliers. University of Malta. 

  12. 10.1016/S2212-5671(16)00080-0 Derani, N., & Naidu, P. (2015). The impact of utilizing social media as a communication platform during a crisis within the oil industry. Procedia Economics and Finance, 35, 650-658. https://doi.org/10.1016/S2212-5671(16)00080-0 

  13. Digital Marketing Institute. (n.d.). 9 ways digital has change business forever. Digital Marketing Institute. 

  14. Dina, R., & Sabou, G. (2012). Influence of social media in choice of tourist destination. Cactus Tourism Journal, 3(2), 24-30. 

  15. Faria, W., & Elliot, S. (2012). Understanding the role of social media in destination marketing. Tourismos: An International Multidisciplinary Journal of Tourism, 7(1), 193-211. 

  16. In the Proceedings of the 2012 Information and Communication Technologies in Tourism (pp Fotis 2012 10.1007/978-3-7091-1142-0_2 Social media use and impact during the holiday travel planning process Fotis, J., Buhalis, D., & Rossides, N., (2012). Social media use and impact during the holiday travel planning process. In the Proceedings of the 2012 Information and Communication Technologies in Tourism (pp. 13-24). Springer. 

  17. Journal of Business Research Hinz 67 1 2836 2014 10.1016/j.jbusres.2012.07.005 New product adoption in social networks: Why direction matters Hinz, O., Schulze, C., & Takac, C. (2014). New product adoption in social networks: Why direction matters. Journal of Business Research, 67(1), 2836-2844. 

  18. Horvath, B. (2014). Reputations, trolls, and the internet. Business 2 Business. 

  19. Iacianci, C. M. (2015). Hotel manager's attitudes toward social media. Kent State University College. 

  20. Business Horizons 54(3) Kietzmann 241 2011 10.1016/j.bushor.2011.01.005 Social media? Get serious! Understanding the functional building blocks of social media Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54(3) 241-251. 

  21. Journal of Global Fashion Marketing Kim 1 3 164 2010 10.1080/20932685.2010.10593068 Impacts of luxury fashion brand's social media marketing on customer relationship and purchase intention Kim, A., & Ko, E. (2010). Impacts of luxury fashion brand's social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164-171. 

  22. Koroma, U. (2012). The effectiveness of social media in event marketing. University of Applied Science. 

  23. Service Science Lee 7 3 227 2015 10.1287/serv.2015.0105 Understanding customer value in technology enabled services: A numerical taxonomy based on usage and utility Lee, M. K., Verma, R., & Roth, A. (2015). Understanding customer value in technology enabled services: A numerical taxonomy based on usage and utility. Service Science, 7(3), 227-248. 

  24. Management Science Ma 61 2 454 2014 10.1287/mnsc.2014.1928 Latent homophily or social influence? An empirical analysis of purchase within a social network Ma, L., Krishnan, R., & Montgomery, A. L. (2014). Latent homophily or social influence? An empirical analysis of purchase within a social network. Management Science, 61(2), 454-473. 

  25. MIS Quarterly Mahmood 34 3 431 2010 10.2307/25750685 Moving toward black hat research in information systems security: An editorial introduction to the special issue Mahmood, M. A., Siponen, M., Straub, D., Rao, H. R., & Raghu, T. (2010). Moving toward black hat research in information systems security: An editorial introduction to the special issue. MIS Quarterly, 34(3), 431-433. 

  26. Metev, D. (2020). How much time do people spend on social media? Review 42. 

  27. Miriam, C. (n.d.). How to develop a loyalty in a restaurant business. Houston Chronicle. 

  28. International Journal of Marketing studies Nassar 4 4 93 2012 10.5539/ijms.v4n4p93 An investigation of Hotelier's attitudes towards the use of social media as a branding tool Nassar, M. A. (2012). An investigation of Hotelier's attitudes towards the use of social media as a branding tool. International Journal of Marketing studies, 4(4), 93-105. 

  29. Odden, L. (2011). Social media and SEO: Five essential steps to success. Weblog post. Mashable. 

  30. Journal of Computer Information System Osatuyi 55 4 11 2015 10.1080/08874417.2015.11645782 Personality traits and information privacy concern on social media platform Osatuyi, B. (2015). Personality traits and information privacy concern on social media platform. Journal of Computer Information System, 55(4),11-19. 

  31. 10.1362/0267257022775864 Palmer, A., & Ponsonby, S. (2002). The social construction of new marketing paradigms: The influence of personal perspective. Journal of Marketing Management, 18(1-2), 173-192. https://doi.org/10.1362/0267257022775864 

  32. 10.19041/Apstract/2013/18 Rathonyi, G. (2013). Influence of social media on tourism: Especially among students of the University of Debrecen. Applied Studies in Agribusiness and Commerce, 7(1), 105-112. https://doi.org/10.22004/ag.econ.152233 

  33. Cornell University SHA School Singh 2014 10.1108/ijchm-12-2012-0260 A flow-through analysis of the US lodging industry during the great recession Singh, A., & Dev, C. (2014). A flow-through analysis of the US lodging industry during the great recession. Cornell University, SHA School. 

  34. Journal of Tourism Management Sparks 32 1310 2011 10.1016/j.tourman.2010.12.011 The impact of online reviews on hotel booking intentions and perceptions of trust Sparks, B., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perceptions of trust. Journal of Tourism Management, 32, 1310-1323 

  35. 10.1108/09596110610665302 Torres, E. N., & Kline, S. (2016). From satisfaction to delight: A model for the hotel industry. International Journal of Contemporary Hospitality Management, 18, 290-301. 

  36. Cornell Hospitality Quarterly Verma 53 3 183 2012 10.1177/1938965512445161 Customer preferences for online, social media, and mobile innovations in the hospitality industry Verma, R., Stock, D., & McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183-186. 

  37. Zucal, C. (2012). Social media: The open door to brand loyalty. http://socialmediatoday.com/caitlinz10/948696/social-media-open-door-brand-loyalty 

관련 콘텐츠

오픈액세스(OA) 유형

GOLD

오픈액세스 학술지에 출판된 논문

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로