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Journal of foodservice business research, v.11 no.4, 2008년, pp.382 - 397
Frash Jr., Robert E. (Department of Hospitality and Tourism Management, School of Business and Economics, College of Charleston,) , Antun, John M. (Department of Retail, Hospitality, and Tourism Management, College of Education, Health, and Human Sciences, University of Tennessee, Knoxville, TN) , Hodges, Harland E. (Department of Management and Decision Sciences, School of Business and Economics, College of Charleston, Charleston, SC)
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As U.S. families continue to allocate more of their food dollar to the foodservice industry, it becomes increasingly important to explore market segmentation strategies. Family life cycle (FLC) modeling, which examines the implications of lifestyle and expenditure patterns brought about by family r...
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10.2307/3149851
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