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NTIS 바로가기Journal of retailing and consumer services, v.61, 2021년, pp.102587 -
Prentice, Catherine (Department of Marketing, Griffith Business School, Griffith University) , Nguyen, Mai (Department of Marketing, Griffith Business School, Griffith University) , Nandy, Purnima (Department of Marketing, Griffith Business School, Griffith University) , Aswin Winardi, Michael (Department of Marketing, Griffith Business School, Griffith University) , Chen, Ying (Department of Marketing, Griffith Business School, Griffith University) , Le Monkhouse, Lien (Sheffield University Management School) , Dominique-Ferreira, Sergio (Research Center - UNIAG (Unidade de Investigaç) , Stantic, Bela (ã)
Abstract In view of panic buying prevalence across countries during the COVID 19 pandemic, this study explores the external factors that may influence consumer engagement or disengagement with this buying behaviour and how they are related. Two studies were undertaken to achieve this research aim. ...
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