참고문헌 (81)

1. An, Soontae, Kerr, Gayle, Jin, Hyun Seung. Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences. The Journal of consumer affairs, vol.53, no.4, 1421-1442.

   상세보기

2. An, Soontae, Lim, Yujin, Lee, Hannah. A Study of Viewers' Comments on Online Mukbang Videos : A BIg-Data Analysis of Perceptions toward Eating Behavior. 한국언론학보 = Korean journal of journalism & communication studies, vol.64, no.2, 269-310.

   상세보기

3. Baker, William E., Lutz, Richard J.. An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness. Journal of advertising, vol.29, no.1, 1-14.

   상세보기

4. Boerman, Sophie C., van Reijmersdal, Eva A., Neijens, Peter C.. Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses. Journal of communication, vol.62, no.6, 1047-1064.

   상세보기

5. Cameron, Glen T.. Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement. Journal of public relations research, vol.6, no.3, 185-207.

   상세보기

6. Campbell, M.C., Mohr, G.S., Verlegh, P.W.J.. Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response. Journal of consumer psychology : the official journal of the Society for Consumer Psychology, vol.23, no.4, 483-495.

   상세보기

7. Carr, Caleb T., Hayes, Rebecca A.. The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow. Journal of interactive advertising, vol.14, no.1, 38-50.

   상세보기

8. Cho, C.-H., Cheon, H. J.. Why Do People Avoid Advertising on the Internet?. Journal of advertising, vol.33, no.4, 89-98.

   상세보기

9. Cho, Jae-Yung. The Legal Principles of Concealed Advertsing by Social Influencers : Focusing on Act on Fair Labeling and Advertising. 차세대융합기술학회 논문지 = Journal of next-generation convergence technology association, vol.5, no.1, 104-114.

   상세보기

10. Dhanesh, Ganga S., Duthler, Gaelle. Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public relations review, vol.45, no.3, 101765-.

    상세보기

11. Evans, Nathaniel J., Phua, Joe, Lim, Jay, Jun, Hyoyeun. Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of interactive advertising, vol.17, no.2, 138-149.

    상세보기

12. Friestad, Marian, Wright, Peter. The Persuasion Knowledge Model: How People Cope with Persuasion Attempts. The Journal of consumer research, vol.21, no.1, 1-31.

    상세보기

13. Hayes, Jameson L., Golan, Guy, Britt, Brian, Applequist, Janelle. How advertising relevance and consumer-Brand relationship strength limit disclosure effects of native ads on Twitter. International journal of advertising, vol.39, no.1, 131-165.

    상세보기

14. Holland, G., Tiggemann, M.. A systematic review of the impact of the use of social networking sites on body image and disordered eating outcomes. Body image, vol.17, 100-110.

    상세보기

15. Hummel, Alexandra C., Smith, April R.. Ask and you shall receive: Desire and receipt of feedback via Facebook predicts disordered eating concerns. The international journal of eating disorders, vol.48, no.4, 436-442.

    상세보기

16. 10.2501/IJA-32-4-539-558 

    

17. Jung, A.R.. The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern. Computers in human behavior, vol.70, 303-309.

    상세보기

18. Jung, A-Reum, Heo, Jun. Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation. Journal of interactive advertising, vol.19, no.1, 1-14.

    상세보기

19. Jung, W. S. (2020, November 16). Regulation for hidden advertising by Korea Fair Trade Commission arouses controversy about effectiveness. Chosun Biz. Retrieved 4/2/21 from https://biz.chosun.com/site/data/html_dir/2020/11/15/2020111501060.html 

20. Kang, M.-J. & Cho, C.-H. (2020). A Study on Use Motivation, Consumers’ Characteristics, and Viewing Satisfaction of Need Fulfillment Video Contents(Vlog / ASMR / Muk-bang). The Journal of the Korea Contents Association, 20(1), 73-98. 

21. Kang, Min-Ji, Kim, Ha-Yeon, Jang, Ha-Won, Lee, Soo-Bum. The effect of TV food program viewers’ watching motivation on watching attitude, satisfaction, and behavioral intention. 관광연구저널 = International journal of tourism and hospitality research, vol.33, no.7, 55-69.

    상세보기

22. Katz, E. (1959). Mass communications research and the study of popular culture: An editorial note on a possible future for this journal. Departmental Papers (ASC), 165. 

23. Katz, Elihu, Blumler, Jay G., Gurevitch, Michael. Uses and Gratifications Research. Public opinion quarterly, vol.37, no.4, 509-523.

    상세보기

24. 10.21298/IJTHR.2017.01.31.1.107 

    

25. Kim, S. (2020, August 6). ‘I bought this with my own money’ but ‘sponsored’... Controversy on Youtube surrounding ‘hidden advertising’. Chosun Biz. Retrieved 3/20/21 from https://biz.chosun.com/site/data/html_dir/2020/08/05/2020080503551.html 

26. Kim, S. K. (2019, October 31). Choosing my own side dish for drink by Youtube...Liquor businesses are focusing on 2030 consumers, NEWS1 news, Retrieved 5/24/21 from https://www.news1.kr/articles/?3757494 

27. Kim, S. K., Kim, J., Kim, H., An, S., Lim, Y. & Park, H. (2020). Association between food-related media program watching and dietary behaviors in Korean adolescents. Korean Public Health Research, 46(3), 31-46. 

28. Korea Fair Trade Commission (2020). Guidelines for examination of labeling and advertising of recommendations, guarantees, etc. Retrieved 3/29/21 from http://www.ftc.go.kr/www/selectReportUserView.do?key=10&rpttype=1&report_data_no=8706 

29. Lee, H. N., Chang, B. H., Lee, S. H., Goo, J. H. & Lee, Y. H. (2011). The Effects of TV and Advertisements Viewing Motivations on the Intentions to Use and Avoid TV Product Placement. The Korean Journal of Advertising and Public Relations, 13(3), 143-176. 

30. Lee, H.-H. & Moon, H. (2012). Consumer Responses to Retailers Location-based Mobile Shopping Service : Focusing on PAD Emotional State Model and Information Relevance. Journal of Channel and Retailing, 17(2), 63-92. 

31. Lee, J. Y. (2020, August 6). “Delicious!” but it tunrs out as hidden advertising...Mukbang Youtubers apologized one after another. Joongang Ilbo. Retrieved 3/20/21 from https://news.joins.com/article/23842224 

32. Lee, Joonghwa, Kim, Soojung, Ham, Chang-Dae. A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media. The American behavioral scientist, vol.60, no.12, 1425-1441.

    상세보기

33. Lee, S. Y. (2020, August 10). Aftermath of Youtubers’ ‘hidden advetising’...Everyone, including hypocrites and whistle-blowers, is leaving. Ajoo News. Retrieved 3/20/21 fromhttps://www.ajunews.com/view/20200810133430913 

34. Lee, Y.-J. & Song, G. (2016). An Exploratory Study on Acceptance of Personal Webcasting Contents : Focusing on Use Characteristics and Attitudes toward Advertising. Journal of Broadcasting and Telecommunications Research, 96, 68-103. 

35. Lim, Yujin, An, Soontae. Effects of Attributions and Social Media Exposure on Obesity Stigma Among Korean Adolescents. Social behavior and personality, vol.46, no.12, 2049-2061.

    상세보기

36. Mabe, Annalise G., Forney, K. Jean, Keel, Pamela K.. Do you “like” my photo? Facebook use maintains eating disorder risk. The international journal of eating disorders, vol.47, no.5, 516-523.

    상세보기

37. Moon, Y. E., Shim, J. S. & Park, D. S. (2017). “My Favorite Broadcasting Jockey Is？” - Interpretive Analysis on the “Mukbang” viewing Experience. Media & Society, 25(2), 58-101. 

38. RAYBURN II, J. D., PALMGREEN, PHILIP. MERGING USES AND GRATIFICATIONS AND EXPECTANCY-VALUE THEORY. Communication research, vol.11, no.4, 537-562.

    상세보기

39. Perloff, Richard M.. Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Sex roles, vol.71, no.11, 363-377.

    상세보기

40. Rubin, Alan M.. Ritualized and Instrumental Television Viewing. Journal of communication, vol.34, no.3, 67-77.

    상세보기

41. RUBIN, ALAN M., PERSE, ELIZABETH M.. Audience Activity and Television News Gratifications. Communication research, vol.14, no.1, 58-84.

    상세보기

42. Saracevic, Tefko. Relevance: A review of the literature and a framework for thinking on the notion in information science. Part II: nature and manifestations of relevance. Journal of the American Society for Information Science and Technology : JASIST, vol.58, no.13, 1915-1933.

    상세보기

43. Shim, S. W. & Kim, W. H. (2011). A Study on the Effects of College Students` Use Motives of Social Media on Advertisement Uses. The Korean Journal of Advertising and Public Relations, 13(2), 342-376. 

44. Tessitore, Tina, Geuens, Maggie. PP for ‘product placement’or ‘puzzled public’? : The effectiveness of symbols as warnings of product placement and the moderating role of brand recall. International journal of advertising, vol.32, no.3, 419-442.

    상세보기

45. Tiggemann, Marika, Slater, Amy. NetTweens : The Internet and Body Image Concerns in Preteenage Girls. The Journal of early adolescence, vol.34, no.5, 606-620.

    상세보기

46. van Reijmersdal, Eva Adriana, Lammers, Nienke, Rozendaal, Esther, Buijzen, Moniek. Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International journal of advertising, vol.34, no.1, 70-84.

    상세보기

47. Varnali, Kaan. SMS advertising: How message relevance is linked to the attitude toward the brand?. Journal of marketing communications, vol.20, no.5, 339-351.

    상세보기

48. Wang, A.. Advertising Engagement: A Driver of Message Involvement on Message Effects. Journal of advertising research, vol.46, no.4, 355-368.

    상세보기

49. Wojdynski, Bartosz W., Evans, Nathaniel J.. Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. Journal of advertising, vol.45, no.2, 157-168.

    상세보기

50. Wright, Peter, Friestad, Marian, Boush, David M.. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults. Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, vol.24, no.2, 222-233.

    상세보기

51. Wu, Mu, Huang, Yan, Li, Ruobing, Bortree, Denise Sevick, Yang, Fan, Xiao, Anli, Wang, Ruoxu. A Tale of Two Sources in Native Advertising : Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations. The American behavioral scientist, vol.60, no.12, 1492-1509.

    상세보기

52. Yoo, J. H. (2020, August 6) [Weekend anyway] Retirement, letter of apology, confession with tears...Why Youtubers lowered their head. Chosun Ilbo. Retrieved 3/20/21 from https://www.chosun.com/site/data/html_dir/2020/08/14/2020081402436.html 

53. Yoo, S.-J. & Jung, L.-H. (2008). A Study on Food Involvement and Dietary Behavior of Middle School Students in Naju Area. Journal of Korean Home Economics Education Association, 20(1), 63-83.