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[해외논문] The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Journal of vacation marketing, v.27 no.4, 2021년, pp.449 - 465  

Lee, Choong-Ki (Kyung Hee University, Korea) ,  Reisinger, Yvette (Gulf University for Science and Technology, Kuwait) ,  Ahmad, Muhammad Shakil (COMSATS University Islamabad, Pakistan) ,  Park, Yae-Na (Kyung Hee University, South Korea) ,  Kang, Choong-Won (Kyung Hee University, Korea)

Abstract AI-Helper 아이콘AI-Helper

This study examines the impact of Hanok experience on tourists’ attitude and behavioral intention using the experience economy ( Pine and Gilmore, 1998 ) and the experienced utility theory ( Kahneman et al., 1997 ). Specifically, the study explores how tourists’ experiences are associat...

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