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Journal of travel research, v.57 no.7, 2018년, pp.856 - 870
Kim, Jong-Hyeong (School of Tourism Management, Sun Yat-sen University, Guangzhou, China)
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The current study develops a theoretical model of the effect of memorable tourism experiences (MTEs) on behavioral intentions by examining the structural relationships between destination image (DI), tourist satisfaction, revisit intention, and word-of-mouth (WOM) publicity. The results show that M...
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