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Journal of vacation marketing, v.27 no.4, 2021년, pp.449 - 465
Lee, Choong-Ki (Kyung Hee University, Korea) , Reisinger, Yvette (Gulf University for Science and Technology, Kuwait) , Ahmad, Muhammad Shakil (COMSATS University Islamabad, Pakistan) , Park, Yae-Na (Kyung Hee University, South Korea) , Kang, Choong-Won (Kyung Hee University, Korea)
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This study examines the impact of Hanok experience on tourists’ attitude and behavioral intention using the experience economy ( Pine and Gilmore, 1998 ) and the experienced utility theory ( Kahneman et al., 1997 ). Specifically, the study explores how tourists’ experiences are associat...
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