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NTIS 바로가기Asian journal of beauty and cosmetology = 아시안뷰티화장품학술지, v.19 no.3, 2021년, pp.343 - 354
Yeo, Yi-Ju , Park, Eun-Jun
Purpose: This study emphasizes brand image and perceived value by examining and identifying the mediating effect of the relationship between hair salons’ brand images, perceived value, and customer loyalty. It aims to enhance the competitiveness of hair salon brands by providing the basic data...
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