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Social sciences, v.12 no.7, 2023년, pp.416 -
Hatamleh, Islam Habis Mohammad (Department of Media and Communication Technology, Faculty of Arts and Languages, Jadara University, Irbid 21110, Jordan) , Safori, Amjad Omar (Department of Journalism and Digital Media, Faculty of Media, Zarqa University, Zarqa 13110, Jordan) , Habes, Mohammed (Department of Radio & TV, Yarmouk University, Irbid 21163, Jordan) , Tahat, Othman (Department of Journalism and Digital Media, Faculty of Media, Zarqa University, Zarqa 13110, Jordan) , Ahmad, Amer Khaled (Department of Journalism and Digital Media, Faculty of Media, Zarqa University, Zarqa 13110, Jordan) , Abdallah, Rania Abdel-Qader (Mass Communication Department, Al Ain University, Abu Dhabi P.O. Box 64141Al, United Arab Emirates) , Aissani, Rahima (Mass Communication Department, Al Ain University, Abu Dhabi P.O. Box 64141Al, United Arab Emirates)
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This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (S...
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