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Journalism & mass communication quarterly, v.93 no.1, 2016년, pp.59 - 79
Appelman, Alyssa (Northern Kentucky University, Highland Heights, KY, USA) , Sundar, S. Shyam (The Pennsylvania State University, University Park, PA, USA)
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Despite calls to conceptualize credibility as three separate concepts—source credibility, message credibility, and media credibility—there exists no scale that exclusively measures message credibility. To address this gap, the current study constructs and validates a new scale. Results...
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