최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기디지털콘텐츠학회 논문지 = Journal of Digital Contents Society, v.25 no.1, 2024년, pp.69 - 77
Um, Nam Hyun , Kim, Dong Hoo
초록이 없습니다.
H. Cho and Y. Kim, “The Analysis of TV Public Service Advertisements,” The Korean Journal of Advertising, Vol. 24, No. 3, pp. 55-78, 2013.
윤태일,, 이정교,, 김병희,. A Policy Study on the Government Advertising System. 홍보학 연구= Journal of public relations research, vol.11, no.2, 232-267.
B. Kim, Public Service Announcement (PSA): A Guide to Excellence, Communication Books, 2016.
M. Choi, “A Study on the Current State of Public Service Advertisements in Korea: Focusing on the Execution Status and Analyzing Relevant Research,” Press and Information, Vol. 12, pp. 27-57, 2006.
Y. Kim, C. Choi, and E. Joo, “A Comparative Analysis of the Public Service Advertising Thematic Issues and Creative Strategies: Focusing on Korea, USA, Japan TV Public Service Advertising,” The Korean Journal of Advertising, Vol. 18, No. 4, pp. 7-30, 2007.
H. Seo, “Exploring Public Campaigns for Regional Activation and International Collaboration in Public Campaign Initiatives,” Advertising Information, Vol. 242, pp. 45-46, 2002.
E. Park, Y. Heo, and H. Yoo, “The Influences of the Brand-Cause Relevance and Participation Type on Cause-Related Advertisement Effects,” Korean Journal of Broadcasting and Telecommunication Studies, Vol. 19, No. 1, pp. 286-325, 2005.
S. Im and Y. Yang, “The Effects of Sponsor Type and Ongruence in Sponsorship on Public Service Advertising Attitude and Sponsor Credibility,” The Korean Journal of Advertising, Vol. 17, No. 3, pp. 65-81, 2006.
H. Cho, “The Impact of Cause-Related Advertising Messages on Consumer Decision-Making Process: A Focus on the Mediating Role of Brand Familiarity and Prosocial Features,” Advertising Research, No. 49, pp. 231-249, 2000.
S. Lee, “The Current Status and Improvement Plan of the Public Service Advertising Campaign Focused on the Media Execution in Korea,” Journal of Communication Sciences, Vol. 2, No. 1, pp. 152-189, 2002.
G. Lee and C. Park, “A Comparative Study on the Reasonableness of Conveying Messages of the Public Announcement: Korean, U.S., and Japanese Public Announcement Processes Considered,” Journal of Communication Sciences, Vol. 4, No. 2, pp. 139-176, 2004.
N. Ueno, 2005, Public Service Announcement Research, KOBACO Press.
J. L. Simon, The Management of Advertising. Englewood Cliffs, NJ: Prentice-Hall, 1971.
Higgins, E. Tory, Idson, Lorraine Chen, Freitas, Antonio L., Spiegel, Scott, Molden, Daniel C.. Transfer of value from fit.. Journal of personality and social psychology, vol.84, no.6, 1140-1153.
H. Jung, “A Study on the Signification of TV Public Service Advertising Featuring Social Order,” Archives of Design Research, Vol. 23, No. 4, pp. 367-378, 2010.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
오픈액세스 학술지에 출판된 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.