최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Journal of business research, v.22 no.2, 1991년, pp.159 - 170
Sheth, J.N. (University of Southern California,, , USA) , Newman, B.I. , Gross, B.L.
This article presents a theory developed to explain why consumers make the choices they do. The theory identifies five consumption values influencing consumer choice behavior. Three representative applications of the theory are illustrated pertaining to choices involving cigarette smoking. The illus...
Bearden 167 1977 Consumer and Industrial Buying Behavior Situational Influence on Consumer Purchase Intentions
Belk Vol. 1 370 1973 Application and Analysis of the Behavioral Differential Inventory for Assessing Situational Effects in Buyer Behavior
Berlyne 1960 Conflict, Arousal, and Curiosity
Perception Psychophysics Berlyne 8 279 1970 10.3758/BF03212593 Novelty, Complexity, and Hedonic Value
Harvard Bus. Rev. Dichter 25 432 1947 Psychology in Market Research
J. Economic Lit. Ferber 11 1303 1973 Consumer Economics, A Survey
Hanna Vol. 3 83 1980 A Typology of Consumer Needs
Hansen 1972 Consumer Choice Behavior: A Cognitive Theory
J. Consumer Res. Hansen 8 23 1981 10.1086/208837 Hemispheral Lateralization: Implications for Understanding Consumer Behavior
J. Consumer Res. Hirschman 7 283 1980 10.1086/208816 Innovativeness, Novelty Seeking, and Consumer Creativity
J. Consumer Res. Holbrook 10 247 1983 10.1086/208963 Using a Structural Model of Halo Effect to Assess Perceptual Distortion Due to Affective Overtones
Howard 1963 Marketing Management: Analysis and Planning
Howard 1969 The Theory of Buyer Behavior
Hull 1943 Principles of Behavior: An Introduction to Behavior Theory
Arch. Psychol. Hyman 38 No. 269. 1942 The Psychology of Status
Psychological Rev. Katona 60 307 1953 10.1037/h0060640 Rational Behavior and Economic Behavior
Katona 1971 Aspirations and Affluence: Comparative Studies in the United States and Western Europe
Public Opinion Q. Katz 24 163 1960 10.1086/266945 The Functional Approach to the Study of Attitudes
Katz 1955 Personal Influence: The Part Played by People in the Flow of Mass Communications
J. Retailing Kotler 49 48 1974 Atmospherics as a Marketing Tool
Marshall 1890 Principles of Economics: An Introductory Volume
Harvard Bus. Rev. Martineau 36 47 1958 The Personality of the Retail Store
Psychological Rev. Maslow 50 370 1943 10.1037/h0054346 A Theory of Human Motivation
Maslow 1954 Motivation and Personality
Maslow 1970 Motivation and Personality
Orstein 1972 The Psychology of Consciousness
Memory Cognition Paivio 2 515 1974 10.3758/BF03196914 Pictures and Words in Visual Search
Rogers 1962 Diffusion of Innovations
Rogers 1971 Communication of Innovations: A Cross-Cultural Approach
Sheth 242 1974 Models of Buyer Behavior: Conceptual, Quantitative, and Emperical A Field Study of Attitude Structure and the Attitude-Behavior Relationship
Sheth 1990 Why We Buy What We Buy: A Theory of Consumption Values
J. Political Economy Stigler 58 307 1950 10.1086/256962 The Development of Utility Theory
J. Political Economy Stigler 58 373 1950 10.1086/256980 The Development of Utility Theory
Veblen 1899 The Theory of the Leisure Class
Warner 1941 The Social Life of a Modern Community
J. Personality Social Psychol Monograph Suppl. Zajonc 9 1 1968 10.1037/h0025848 Attitudinal Effects of Mere Exposure
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.