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A multidimensional service-value scale based on Holbrook’s typology of customer value : Bridging the gap between the concept and its measurement

Journal of service management, v.28 no.4, 2017년, pp.724 - 762  

Gallarza, Martina G. ,  Arteaga, Francisco ,  Del Chiappa, Giacomo ,  Gil-Saura, Irene ,  Holbrook, Morris B.

Abstract AI-Helper 아이콘AI-Helper

PurposeIn the fertile line of research on consumer value from the services literature, a gap exists between theoretical and empirical knowledge, in particular regarding Holbrook’s conceptual value framework. The purpose of this paper is to find construct validity for a multidimensional value s...

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