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Public relations review, v.30 no.4, 2004년, pp.493 - 502
Shaw, Thomasena (Corresponding author. Tel.: +1 865 974 9082.) , White, Candace (School of Advertising and Public Relations, University of Tennessee, Knoxville, TN 37996, USA)
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AbstractA complex relationship exists between journalists and public relations practitioners. A number of researchers claim that prejudice against public relations is not due to negative personal experiences, but is rooted in journalism culture. This study explores if academic programs may be in par...
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