$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

Understanding the reputation and image of the Philippine public relations industry

Public relations review, v.33 no.1, 2007년, pp.58 - 67  

Lorenzo-Molo, M.C.F. (School of Communication, University of Asia and the Pacific, Pearl Drive, Ortigas Center, Pasig City 1605, P.O. Box 478 Greenhills Post Office, Metro Manila, Philippines)

Abstract ▼ AI-Helper 아이콘AI-Helper

This paper attempts to understand the current state of the Philippine public relations industry by investigating how it obtained its current reputation and image. It traces the evolution of public relations' image and identifies factors and entities which may have contributed to the further developm...

주제어

#Philippine   #Public relations   #Image  

참고문헌 (53)

  1. Adversario, P. (2001). Business isn’t just for making money. Businessworld Anniversary Report, p. 4. 

  2. The Philippine Daily Inquirer Agatep A9 2002 What PR is all about 

  3. Agoncillo 1990 History of the Filipino people 

  4. Arce, C. (2005, March 9). Interview, GMA 7, 16F GMA Network Inc., EDSA cor. Timog Avenues, Diliman, Quezon City, Philippines. 2005. 

  5. Bagaman, B. (2005, March 30). Interview. San Miguel Corporation (SMC), San Miguel Avenue, Ortigas Center, Pasig City, Philippines. 

  6. Baybay, D. (2005, April 6). Interview. ABS-CBN Foundation, Mother Ignacia Avenue, Quezon City, Philippines. 

  7. Buensalido, J. (2005, April 20). Interview. Buensalido & Associates, Unit 701, 7F Greenbelt Mansion, 106 Perea St., Legazpi Village, Makati City, Philippines. 

  8. Burgos, R. (2005, May 6). Interview. IBM Philippines, IBM Plaza, 8 Eastwood Avenue, Eastwood City Cyberpark, E. Rodriguez Jr. Avenue, Libis, Quezon City, Philippines. 

  9. Campos, J. (2005, March 15). Interview. Globe Telecom, 5F Globe Telecom Plaza, Pioneer cor. Madison Sts., 1552 Mandaluyong City, Philippines. 

  10. Coloma, A. (2000). The big loop: A qualitative study on the unique Filipino Public relations practices explored in two PR agencies using a triangulation of methods, theories and sources, Undergraduate Thesis, University of the Philippines. 

  11. Corteza-Tinsay, E. (1987). Public relations: Case studies in Philippine setting. Makati, Philippines. 

  12. De la Cruz 1992 Public relations theory and practice 

  13. Del Mundo, J. (2005, April 5). Interview. EON-The Corporate Communications Network, 5F Valderama Building, 107 Esteban St., Legazpi Village, Makati, Philippines. 

  14. Edralin, M. (2005, March 10). Bangko Sentral ng Pilipinas, Rm. 518, 5F 5-Storey Building. 

  15. Journal of Public Relations Esguerra 1 1 45 2004 Corporate public relations practices: A survey 

  16. Florentino-Hofilena 1998 News for sale 

  17. Gonzalez-Marquez, A. (2005, April 4). Interview. Strategic edge, 5F Emmanuel House, 115 Aguirre St., Legazpi Village, Makati, Philippines. 

  18. Public Relations Review Hutton 25 2 199 1999 10.1016/S0363-8111(99)80162-3 The definition, dimensions, and domain of public relations 

    상세보기 crossref

  19. Jamias 191 1996 International public relations-a comparative analysis Public relations in the philippines 

  20. Littlejohn 1992 Theories of human communication 

  21. Locsin, T. (2005, May 18, 20). Interview. Southwing, 507 House of Representatives, Diliman Quezon City, Philippines. 

  22. Lorenzo-Molo, C. (2002). Merging marketing and public relations: A qualitative study on the necessity and practicality of merging marketing and public relations in organizations in the Philippines, M.A. Thesis, University of the Philippines College of Mass Communication. 

  23. Media Asia Lorenzo-Molo 31 1 30 2004 10.1080/01296612.2004.11726732 Journalism as public relations 

    상세보기 crossref

  24. Lorenzo-Molo, C. (2006) Public relations in the Philippines: A qualitative study on the evolution and development of the public relations industry and practice, Doctoral dissertation, University of the Philippines. 

  25. Macayanan, J. (1991). PR Plan of Century Park Sheraton-Manila, Thesis, De La Salle University, Philippines. 

  26. Manalac, R. (1970). Corporate public relations in the Philippines, Thesis, Ateneo De Manila University, Philippines. 

  27. Manzano, R. (2005, April 7). Interview. Coca-Cola Export Corporation, King Court I, Pasong Tamo cor. De la Rosa Sts., Makati City, Philippines. 

  28. Mendoza, J. (1981). A case study in the role and current status of women in the field of public relations, Thesis, University of the Philippines College of Mass Communication. 

  29. Miller 2002 Communication theories 

  30. Morales, L. (2005, May 5). Interview. Corporate image dimensions, 8F One Corporate Plaza Building, 845 Arnaiz Avenue, Legazpi Village, Makati City, Philippines. 

  31. International Public Relations Review Nieva 16 2 5 1993 Public relations in the Philippines 

    상세보기

  32. Nieva, R. (1999, September). PR is alive and well and moving forward in the philippines. PR Net, pp. 9-11. 

  33. Nieva, R. (2005, March 11). Interview. Perceptions Inc., 3/F Fortune Office Building, 160 Legazpi St., Makati, Philippines. 

  34. Omaosis, M. (1992). Public relations practice at San Miguel Corporation: A case study on corporate public relations, Thesis, University of the Philippines College of Mass Communication. 

  35. Osorio, B. (2005, March 4). Interview. CAPRI, 12F Valero Tower, Valero St., Salcedo Village, Makati, Philippines. 

  36. Pantaleon, V. (2001, 27 October). Weclome remarks. International Public Relations Association (IPRA) Seminar. Makati, Philippines, pp. 1-4. 

  37. Pineda-Ofreno 1986 The manipulated press 

  38. Reyes, V. (1978). A selective history of the San Miguel Corporation public relations program, Thesis, University of the Philippines College of Mass Communication. 

  39. Romero, C. (2005, April 22). Interview. Fleishman-Hillard, 5F Glass Tower Building, 115C. Palanca St., Legazpi Village, Makati, Philippines. 

  40. Santiago, L. (2004). Public relations firms in the Philippines and their life cycle, Doctoral Dissertation, De La Salle University, Philippines. 

  41. Santiago 1997 Public relations: A call to specialization 

  42. Santiago 2001 21st Century public relations: Perspectives in education 

  43. Santos 1972 P.R. living on the bull's-eye 

  44. Public Relations Review Sarabia-Panol 26 2 237 2000 10.1016/S0363-8111(00)00043-6 Philippine public relations: An industry and practitioner profile 

    상세보기 crossref

  45. Sarabia-Panol 2004 Public relations in Asia, an anthology Public Relations in the Philippines, a cultural, historical, political, and socio-economic perspective 

  46. Schumacher 1997 The propaganda movement 1880-1895 

  47. Senge 1994 The fifth discipline fieldbook 

  48. Sriramesh 2004 Public relations in Asia, an anthology 

  49. Ty, L. (1993). The shell tabangao refinery pavillion project for Pilipinas Shell Petroleum Corporation: A PR program, Thesis, De La Salle University, Philippines. 

  50. International Public Relations Review Virtusio 20 23 1998 Public relations in the Philippines: Opportunity amid crisis 

  51. Virtusio, R. (2005, March 7). Interview, Virtusio Public Relations, Wilshire Plaza, San Juan, Greenhills, Manila, Philippines. 

  52. Wood 1996 Communication theories in action 

  53. Zorilla, G. (2005, April 27). Interview. Outsource PR, 4F Fortune Office Building, 160 Legazpi St., Legazpi Village, Makati, Philippines. 

관련 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로