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Strategic change, v.15 no.5, 2006년, pp.213 - 229
Grundy, Tony (Cranfield School of Management, UK)
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Michael Porter's five competitive forces model has been a most influential model within business schools but has perhaps had less appeal to the practising manager outside of an MBA and certain short business school courses. In this article it is argued that whilst there are a number of reasons why t...
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