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NTIS 바로가기Public relations review, v.33 no.1, 2007년, pp.58 - 67
Lorenzo-Molo, M.C.F. (School of Communication, University of Asia and the Pacific, Pearl Drive, Ortigas Center, Pasig City 1605, P.O. Box 478 Greenhills Post Office, Metro Manila, Philippines)
This paper attempts to understand the current state of the Philippine public relations industry by investigating how it obtained its current reputation and image. It traces the evolution of public relations' image and identifies factors and entities which may have contributed to the further developm...
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