참고문헌 (21)

1. The Long Tail: how endless choice is creating unlimited demand Anderson Chris 2006 

2. The Social Construction of Reality Berger Peter 1967 

3. Cabinet Office ( 2004 ) Final Report of the Independent Review of Government Communication , http://archive.cabinetoffice.gov.uk/gcreview/News/index.htm, accessed 10 January 2007 . 

4. Unlocking the Potential of Public Relations: developing good practice report 2003 

5. Read All About It Clifford Max 2005 

6. Effective Public Relations Cutlip Scott 2004 

7. PR! A social history of spin Ewen Stuart 1998 

8. Press Gang: how newspapers make profits from propaganda Greenslade Roy 2003 

9. Greenslade , Roy ( 2005 ) “Would You Like Your News Spun or Opinionated?” , Daily Telegraph , 22 November. 

10. Gregory , Anne ( 2003 ) “The Press, Public Relations and the Implications for Democracy” , Global Alliance , 1 September, www.globalpr.org/news/features/gregory-1-9-03.asp, accessed 10 January 2007 . 

11. Hobsbawm , Julia (Ed.) ( 2006 ) Where the Truth Lies: trust and morality in PR & journalism , London : Atlantic Books . 

12. Hobsbawm , Julia and Gray , Robert ( 1996 ) The Cosmopolitan Guide to Working in PR & Advertising , Harmondsworth : Penguin Books . 

13. Public Relations in Britain: a history of professional practice in the twentieth century L'Etang Jacquie 2004 10.4324/9781410610812 

    

14. The Quality and Independence of British Journalism: final report Lewis Justin 2006 

15. What the Media Are Doing to Our Politics Lloyd John 2004 

16. My Trade: a short history of British journalism Marr Andrew 2004 

17. Murray , Kevin and White , Jon ( 2004 ) CEO Views on Reputation Management: a report on the value of public relations as perceived by organisational leaders , London : Chime , www.chime.plc.uk/downloads/reputationkm.pdf . 

18. Murray , Kevin and White , Jon ( 2006 ) Reputation Management: leading practitioners look to the future of public relations , London : Chime , www.bell-pottinger.co.uk . 

19. Privacy and the Press Rozenberg Joshua 2004 

20. Shooting History: a personal journey Snow Jon 2004 

21. Public Relations Research: international perspectives White Jon 1997