초록

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Abstract ▼ AI-Helper

Personal mini-homepages are gaining popularity and drawing social attentions. They are the space where characteristics of cyber-space and real world coexist. This study focuses on “Cyworld”, the leading mini-homepage in Korea, and analyzes interactions in Cyworld by applying the concept of impressio...

Personal mini-homepages are gaining popularity and drawing social attentions. They are the space where characteristics of cyber-space and real world coexist. This study focuses on “Cyworld”, the leading mini-homepage in Korea, and analyzes interactions in Cyworld by applying the concept of impression management, which has been mainly used to analyze interactions in the real world. The current study employs Erving Goffman’s dramaturgical approach, and attempts to explain how images are managed in the light of situation definition and information control in Cyworld. The data for quantitative analysis were drawn from 297 college students and adults in 2005. In addition, in-depth interviews were done on 6 college students. Using t-test, multivariate analysis and stepwise regression analysis, this study looks into the extent to which impression management is executed in Cyworld and who are more likely to manage their image than others. Among the independent variables of subjects’ socio-demographic at-tributes, frequency of using Cyworld, and situation definition about Cyworld, the results show that the variable of situation definition is very significant, This implies that the more people conceive Cyworld as connected to the real world, the more they are likely to perform impression management.

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