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This study was designed to shed light on the causal relationship among service scape, customer satisfaction and customer loyalty in taekwondo training center. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model (SEM) after having estab...

This study was designed to shed light on the causal relationship among service scape, customer satisfaction and customer loyalty in taekwondo training center. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model (SEM) after having established relationship models among service orientation, organization effectiveness and management performances based on precedent research works and hypothetical model. 266 participants were sampled from the customer for the Taekwondo training center located in Gyeonggi region by using stratified cluster random sampling method. The resulting data were processed by means of frequency analysis and exploratory factor analysis using SPSS 13.0 program And, to verify construct validity of each measurement model using AMOS 5.0 program, confirmatory factor analysis was conducted, then after, goodness-of-fit of the theoretical model was verified by means of covariance structure analysis. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, service scape had positive (+) influence on customer satisfaction Second, service scape had positive influence on customer loyalty. Third, customer satisfaction had positive (+) influence on customer loyalty.

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