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Science, v.327 no.5970 = no.5970, 2010년, pp.1204 - 1205
Allcott, Hunt (Department of Economics, Massachusetts Institute of Technology, Cambridge, MA 02142, USA.) , Mullainathan, Sendhil (Department of Economics, Harvard University, Cambridge, MA 02138, USA.)
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Investment in scalable, non-price-based behavioral interventions and research may prove valuable in improving energy efficiency.Many countries devote substantial public resources to research and development (R&D) for energy-efficient technologies. Energy efficiency, however, depends on both these te...
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