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IEEE security & privacy, v.8 no.3, 2010년, pp.45 - 53
Kshetri, Nir (Univ. of North Carolina, Greensboro, NC, USA)
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Click fraud is a substantial threat in the cyberworld. Here, the author examines the contexts, mechanisms, and processes associated with the click-fraud industry from an economics viewpoint. The nature of electronic channels, characterized by asymmetric hypermediation, provides a fertile ground for ...
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