초록

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Abstract ▼ AI-Helper

This study focused on the mobile service that a primary roler in ubiquitous society. As mobile Internet users grow rapidly, mobile Internet companies are in a fierce race to catch new customers. In this situation, companies want to identify of what factors make peoples use mobile Internet in order ...

This study focused on the mobile service that a primary roler in ubiquitous society. As mobile Internet users grow rapidly, mobile Internet companies are in a fierce race to catch new customers. In this situation, companies want to identify of what factors make peoples use mobile Internet in order to develop effective mobile services and to supply the higher service quality available. However, prior research have focused only on the technical aspects of mobile Internet. In this paper, influencing factors are proposed for investigation on the use intention of mobile Internet under the mobile characteristics. Eight hypotheses are empirically tested. And greet the ubiquitous age, media, technologies, industries, services are convergencing. A cellular phone as a integrated multimedia placed ultimate personal multimedia. Accordingly, this study analyzed the mobile service that mobile bankins, mobile- casting, DMB, BcN in ubiquitous.