초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

In his study on media, McLuhan insists that the first or fundamental cause for the changes and transformation in society and human perception is media. To McLuhan, it is the medium or technology that introduces the change of scale or pace or pattern of human affairs. His notion of technology let us ...

In his study on media, McLuhan insists that the first or fundamental cause for the changes and transformation in society and human perception is media. To McLuhan, it is the medium or technology that introduces the change of scale or pace or pattern of human affairs. His notion of technology let us know the meaning or message of technology and, at the same time, the position of human in this technological milieu. This study explores Shannon & Weaver"s "The mathematical theory of communication", Friedrich Kittler"s "media materialism" with comparison to McLuhan"s media theory. McLuhan"s notion of "media as the extension of man" can be re-interpreted as "technology as extended body and as "human as an embodied technology" in this digitally transformed technological milieu. Based on the notion of "the priority of technology-technology can be regarded as the cause or fundamental factor in the whole process of communication and human affairs," human seems to loose the power to say the technology is the extension of him/herself. Rather, human can be served as a part or process of technology: as an embodied technology. McLuhan"s media theory suggests that the metaphor of "the limitless freedom" in the computerized digital technological society could be the sheer hallucination of human being-the embodied technology.

주제어