초록

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Abstract ▼ AI-Helper

Modern work space has been faced with a demand for a new work environment that incorporates the rapid social changes and technological advancement. Dealing with creative work, the advertising, design and IT industries endow considerable significance to transactional knowledge to reinforce interactio...

Modern work space has been faced with a demand for a new work environment that incorporates the rapid social changes and technological advancement. Dealing with creative work, the advertising, design and IT industries endow considerable significance to transactional knowledge to reinforce interaction and autonomy in their work space, which reflects the design characteristics of a club organization where interactions take place. Thus this study examines the changes to today"s work environment and reviews the work types and future directions in the development of work space based on previous studies. It also analyzes design cases of work space for advertising agencies, where communication takes center stage, in order to identify the design characteristics of the modern work space. Eight cases of creative work space since 1998 were analyzed. The results were as follows: They adopted corporate values such as creativity and dynamics and city or park metaphors to represent the space of social communication. They created a variety of informal communication spaces to induce interaction among individuals. They introduced a workstation design and a non-territorial work space to support interactions. They applied playful designs making use of active colors and materials. In short, the creative work space of the 21st century is designed to represent a creative corporate identity, provide a proper work space for the work environment, and, most of all, serve as a social landscape for reinforced communication.

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