초록

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Abstract ▼ AI-Helper

Consumer’s needs are developed and diversified, and the purchasing pattern is changed by the qualitative improvement of spending style. So the department store, which is becoming center of circulation industry, should find a new marketing strategy. And also this diversification and individuation mak...

Consumer’s needs are developed and diversified, and the purchasing pattern is changed by the qualitative improvement of spending style. So the department store, which is becoming center of circulation industry, should find a new marketing strategy. And also this diversification and individuation make commercial companies differentiate their stores and VMD (Visual Merchandising) has become the need for planning of the strategic image. VMD aims to make consumer"s sense aware of the image of department store through the organic display of whole store and promote consumer"s interest for purchasing through effective display of goods. In preparation for these changes, consumers want to enjoy their life and find satisfaction in department store, expecting the proposal about their life style and information on each floor as well as resting place. Therefore, this paper attempted to study to propose VMD for public space in department store in view of customer satisfaction. And first of all, current status for public space in department store was researched and customer"s wish was analyzed.

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