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Abstract ▼ AI-Helper

The purpose of this study is to investigate the objective of factors influencing exhibitors" decision on participating in the exhibition and their perceived importance and performance regarding exhibition services provided by the exhibition organizer. To accomplish the study purpose, this survey was...

The purpose of this study is to investigate the objective of factors influencing exhibitors" decision on participating in the exhibition and their perceived importance and performance regarding exhibition services provided by the exhibition organizer. To accomplish the study purpose, this survey was conducted with exhibitors who participated in the Korea Convention Fair 2005. It was found that exhibitors participated in the exhibition for contact with potential customers, potential market share, followed by improvement the company image. Factors influencing exhibitors" decision on the participation in the exhibition were reputation of the exhibition, number of the participating exhibitors, followed by reputation of the participating exhibitors. Finally, the analysis of importance and satisfaction regarding exhibition services provided by the organizer shows that booth setup and safety and security of the inside of the exhibition space were perceived to be important, but performed lower than their expectation.

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