초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

The purpose of this study is to identify the important role of physical environment of restaurants in a hotel. For this, it focused on knowing some influences of physical environment on customers" emotional response. Then, it also figured out whether customers" emotional reaction bad significant eff...

The purpose of this study is to identify the important role of physical environment of restaurants in a hotel. For this, it focused on knowing some influences of physical environment on customers" emotional response. Then, it also figured out whether customers" emotional reaction bad significant effects on their satisfaction, intention to repurchase and positive word of mouth to neighbors. The questionnaires were distributed over a month period of time from October 20 to November 15, 2008. Of the 200 distributed questionnaires, 173 copies were used for data analyses with given a response rate of 86.5 percent. The results of the study were as follows: first, it appeared that physical environment of restaurants in a hotel had a strong influence on customers" emotional reaction. Second, it also indicated that customers" emotional reaction caused by physical environments increased their satisfaction, and it ultimately affected their intention to revisit as well as to recommend.

주제어