초록

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Abstract ▼ AI-Helper

Medical tourism industry has emerged as the high-value-added growth engine and key industry that can lead the national and local econmic development in the 21st century. This study focused on a substantial study to develop blue ocean strategy for activation of medical tourism in Daegu and creating n...

Medical tourism industry has emerged as the high-value-added growth engine and key industry that can lead the national and local econmic development in the 21st century. This study focused on a substantial study to develop blue ocean strategy for activation of medical tourism in Daegu and creating new non-competitve markets and consumption through value innovation. So it is Focused on value evaluation of foreign patients for medical tourism in Daegu. To evaluate the discrepancy between user"s expectation and satisfaction degree in medical service, author infer possible solutions computing the intersection area between importance and satisfaction so that the weak and strong attributes of medical service may be clarified. To establish the validity of decision-making in construction of medical tourism, author methodologically uses Fuzzy Set and Fuzzy Relation Model that is believed greatly useful to evaluate user"s attribute. Consequently, the findings of this study could be used to derive new strategic measures to create a blue ocean through value innovation and provide basic information to establish specific business management plans including marketing plans.

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