초록

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Abstract ▼ AI-Helper

This study intended to suggest a vision and future plan of hotel wedding business through positive studies on how clients" emotional experience of an hotel wedding service commodity influence on their purchase behavior in the future. Though the study, I could make conclusions as follows; First, phys...

This study intended to suggest a vision and future plan of hotel wedding business through positive studies on how clients" emotional experience of an hotel wedding service commodity influence on their purchase behavior in the future. Though the study, I could make conclusions as follows; First, physical services in hotel wedding & convention services which can be roughly categorized into human service and physical service influence on positive or negative emotions of the client directly. Second, recognition for those physical services significantly influences on positive or negative reaction of the client. Third, positive or negative emotions of the client for the hotel wedding & convention service commodity result in positive or negative influence on the client"s behavioral intention. I suggest that we should develop theme-oriented wedding & convention service commodities to cope with the new market environment for a long term just as Japan and the U.S. as those wedding and convention services are the core strategical service commodities of the hotel enterprises and play a key role in the domestic wedding & convention service culture, based on the aforementioned study.

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