Due to recent poor performance, Hallyu was backlashed from neighboring countries. With all entertainment factors and Ubiquitous Corea Syndrome, Hallyu is still unsystematically disordered, that is to say, far from aesthetic, fractal beauty and chaotic order. Ecological mechanism that facilitates pop...
Due to recent poor performance, Hallyu was backlashed from neighboring countries. With all entertainment factors and Ubiquitous Corea Syndrome, Hallyu is still unsystematically disordered, that is to say, far from aesthetic, fractal beauty and chaotic order. Ecological mechanism that facilitates popularization and upgrading of Hallyu contents and aesthetics based on Neo-Poongryudo should not lead into counter-culture, anti-life, anti-cosmology, absurdism, as a result of tension between economy and culture. For the Sustainable Hallyu, we need to set vision and ideas. By applying Yulgok’s theory Li-through and Chi-within, to cultural exchange of Hallyu, we need to create globally favorable and authentic Corean cultural product. Tension between economy and culture, two faces of Hallyu, should be solved to ‘Convergence Hallyu’, where yields synergy effect and win-win situation. Prestige Hallyu version,’ Feel Corea Brand’ based on core marketing principle, difference and repetition will make Hallyu fan see differences with other cultural products and repurchase Hallyu product. Corea, as culture-product provider in Asia, will take initiative to rebirth Silk Road and this is mission statement incumbent on us to actualize ‘Hallyu Aesthetics’. In conclusion, to make entertainment Hallyu sustainable, we need to focus on industrialization particularity, globalization universality and aestheticization convergence of Hallyu.
Due to recent poor performance, Hallyu was backlashed from neighboring countries. With all entertainment factors and Ubiquitous Corea Syndrome, Hallyu is still unsystematically disordered, that is to say, far from aesthetic, fractal beauty and chaotic order. Ecological mechanism that facilitates popularization and upgrading of Hallyu contents and aesthetics based on Neo-Poongryudo should not lead into counter-culture, anti-life, anti-cosmology, absurdism, as a result of tension between economy and culture. For the Sustainable Hallyu, we need to set vision and ideas. By applying Yulgok’s theory Li-through and Chi-within, to cultural exchange of Hallyu, we need to create globally favorable and authentic Corean cultural product. Tension between economy and culture, two faces of Hallyu, should be solved to ‘Convergence Hallyu’, where yields synergy effect and win-win situation. Prestige Hallyu version,’ Feel Corea Brand’ based on core marketing principle, difference and repetition will make Hallyu fan see differences with other cultural products and repurchase Hallyu product. Corea, as culture-product provider in Asia, will take initiative to rebirth Silk Road and this is mission statement incumbent on us to actualize ‘Hallyu Aesthetics’. In conclusion, to make entertainment Hallyu sustainable, we need to focus on industrialization particularity, globalization universality and aestheticization convergence of Hallyu.
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