초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

The purpose of this study is to figure out the impact of the collectivism/individualism characteristic and the attributional propensity on the acceptance of crisis-related communications. The study surveyed 150 purposive samples to empirically test the relationships among research variables conceptu...

The purpose of this study is to figure out the impact of the collectivism/individualism characteristic and the attributional propensity on the acceptance of crisis-related communications. The study surveyed 150 purposive samples to empirically test the relationships among research variables conceptualized through the literature review. The outcomes showed that the collectivistic characteristic and the attributional predisposition did not have any significant relationships. However, the collectivistic propensity is significantly related to the positive acceptance of crisis-related image restoration communications. People with the higher collectivistic character accepted the accommodative communication strategy more positively and evaluated the defensive communication strategy more negatively. Also the relationship between the attributional propensity and the acceptance of crisis-related image restoration messages was statistically significant. The more people attributed the crisis to the internal problem, the better the accommodative communication strategy was evaluated. The results implied that the Koreans preferred the accommodative communications in general. Other results also showcased the research implications for future study.

주제어